Apple becomes World's Top Brand

The maker of the iPhone and other popular products, Apple, has bumped Coca-Cola off the top mark. Coca-Cola led a 13 year stretch over every other company for the Interbrand Most Valuable brand name study.  Apple came in recently with a company value of over $98.3 Billion, Google coming in second place with a value of $93.2. Coca-Cola dropped to third place in the study, with IBM and Microsoft making the top 5. When the study began in the year of 2000, Apple was in 36^th place. They expressed the largest rising of any company, coming to 1^st place in 13 years. The only other company that’s expressing an even larger growth is Google, starting in 2005 and rising to 2^nd. Apple started in 2000 with a value of $15.4 billion. Every other year, it’s grown from $15.4, to $21.1, to $33.4, to $76.5 and reaching $98.3. This rise is 28% from the recent study.

 

 

http://news.cnet.com/8301-13579_3-57605207-37/apple-bumps-coca-cola-to-become-worlds-top-brand/