Following the path of Samsung and LG, Apple announced plans to possibly make a Large, curved screened IPhone. In the third quarter of 2014, they are hoping for 2 versions of these Iphones. Currrently, Apple has stuck to smaller screens on their devices; around 4 inches. Samsung has the Galaxy which offers a larger, 5 inch Screen. Apple wants their new devices to have a 5.5 inch screen. They're also planning for the new one to have a curved back on it, while they've stuck with the plain rectangular version. Apple has to start putting out new ideas to compete with the rising Android market.
http://www.informationweek.com/hardware/handheld/apple-explores-curved-iphone-designs/240163768
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